Having an Amazon seller account can be a tedious task to handle on your own. It becomes more confusing, especially when your seller account is on the verge of being suspended or has already been suspended. However, as an owner, if you have a clear picture and vision about what you will do with the right kind of communication, you can easily regain the account.
Here is a simple guide to simplify the Amazon appeal process with a step-by-step approach. However, before that, let us understand why Amazon suspends seller accounts and what the criteria are.
Before you put forward an Amazon suspended account appeal letter, it is essential to understand why and for what reason the account was suspended in the first place. Here are the common reasons for account suspension.
- If you have violated the policy related to
– product quality
– The shipment is delivered late
– counterfeit claims
– misleading information about the product
– The product doesn’t match the images and description - Incomplete or misleading information about the product is posted
- Negative feedback from customers or recurring complaints
- Creating or the existence of multiple accounts without permission from Amazon
Usually, if such a situation arises, Amazon sends an official email to explain the reason for the suspension. It is essential to carefully read the emails shared by Amazon before proceeding with the Amazon appeal process.
Step 1: Reading and reviewing Amazon’s suspension notice via email
It is a known fact that Amazon will never suspend an account with prior notice or provide a reason. That is when, as an account owner, you need to keep a check on these things.
- What policy violation occurred with your Amazon account?
- The exact reason mentioned in the email regarding the suspension is related to late shipping rates, defect rates, and so on. These are the metrics to consider.
With this, identifying the problem becomes easier, helping you create a precise Amazon suspended account appeal letter that remains professional.
Step 2: How to prepare the appeal letter
Amazon as a brand expects to have a plan of action in place where it has an introduction, root cause of the issue, corrective actions to be taken, and the preventive measures to avoid such problems in the future. It is essential to keep the appeal letter polite and minimal to avoid confusion
Step 3: Submission of the appeal via Seller Central
Keep the letter ready and log in to your Amazon Seller Central account. Go to the performance notification section and click on Appeal. After completing this step, you can upload the plan of action document and wait for Amazon to respond. Always follow the rules and keep up with to corrective measures.
Step 4: Be patient with the next step of updates
Amazon typically responds to suspension appeals within 24-72 hours. If your appeal is rejected, review your plan of action for missing details and provide a clearer, correct plan. Seeking professional help may also speed up resolution.
Always stay calm and focused, and things will automatically fall into place with Amazon suspension appeal issues.
