Designing a Custom Exhibition Stand That Converts: A Guide for UK Businesses

You’ve got a big trade show coming up, or maybe it’s a wider event, but either way, it’s important to make a good first impression and to get eyes on your brand. No matter the industry you work in, that first impression is key, and one of the ways in which you can attract positive attention and get those passers-by to come talk to you to find out more about your products and services, is to use a custom exhibition stand.

Let’s take a look at everything you need to know about a custom exhibition stand, and how it can transform your approach to appearing at trade shows and other big events.

Making a stand

Trade shows and big events where you’ll have a stand for your business provide you with a great opportunity to get new eyes on your brand, products, and services. Even if you and your team have the gift of the gab and are great at talking to people and selling what you have to offer, getting them there in the first place is half the battle. A promotional custom exhibition stand is a great way to do just that. 

The benefits of a custom exhibition stand

There are several reasons why a custom exhibition stand is the correct choice for your business at one of these events:

Full control over creative – the first benefit of a custom exhibition stand is that it provides you with full creative control over how you want to showcase your brand. You have the space to create a unique stand that demonstrates the heart and soul of your company.

Enhance your brand presence – it’s all about getting eyes on your brand, and with a custom exhibition stand, you can do just that, making your brand stand out amongst the crowd.

Engage your audience – there are many ways to engage with your audience, from big, bold colours to entice them in, to interactive features, demo areas, and even immersive experiences once you’ve got them over to your location.

Flexibility for different events – you can optimise the stand to suit the specific event and space that you are attending, maximising the visual appeal of the stand without compromising functionality.

Extra storage – your custom stand can be built with storage in mind. This is often one of the biggest challenges of trade events, but this way you can hide away personal belongings and have easy access to stacks of marketing materials that no longer need to be on show at all times.

Are you looking for the best custom exhibition stand to help you transform your approach at the next trade show or big event? Choosing the right supplier to match your needs, your style, branding, and budgets is important. You want to get the message across, attract passers-by, and make sure that you are hunting down new leads and giving your brand information, products and services to as many people as possible. That’s the whole reason to attend industry events and trade shows such as this. A custom exhibition stand connects your brand with potential new clients, a bespoke stand that helps you to stand out from the crowd.